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NoHo Information
In New York City, NoHo, for North of Houston Street (as contrasted with SoHo,
South of Houston) is a small area of Manhattan, roughly bounded by Houston
Street on the south, The Bowery on the east, Astor Place on the north, and
Broadway on the west. NoHo is wedged between Greenwich Village, west of
Broadway, and the East Village. When Lafayette Street was opened in the 1820s,
it was one of the most fashionable streets in New York: the only survivor of
that era is half of the original Colonnade Row, 1833, perhaps designed by
Alexander Jackson Davis for speculative builder Seth Geer. Across from it is the
Public Theater. When it was a light manufacturing and warehouse district, Robert
Mapplethorpe's loft was in NoHo.
Neighborhood rebranding in New York City has been a constant phenomenon for
decades as real estate promoters, community groups and residents all sometimes
rename communities to increase prestige and move away from an older negative
reputation.
Neighborhood rebranding began after the Civil War, when slightly tawdry neighborhoods like Harsonville, centered on Broadway about 68th Street, were reclassified as part of suburban Bloomingdale farther up the road that was renamed "The Boulevard". What is now the Upper West Side was meant to be named the "West End" to lure an Anglophile upper class—that was not so easily taken in, however, and remained on the East Side.
After World War II, the name of the small and fashionable hill that had been known as Murray Hill was applied to the perfectly featureless area to its east.
Probably the most successful and influential neighborhood rebranding was of SoHo, which stands for South of Houston Street, and is deliberately imitative of Soho in London. TriBeCa, another rebranding success, stands for Triangle Below Canal Street.
The use of acronym and medial capitals has been influential in adjacent neighborhoods trying to pick up on SoHo's cachet. The most obvious inspiration is NoHo, located North of Houston Street. More recent examples include NoLIta, North of Little Italy, and BoHo which is the area surrounding the Bowery south of Houston Street.
Other attempts met with local resistance, especially in "Clinton", which residents persist in calling "Hell's Kitchen".
The trend has also spread to the boroughs outside Manhattan with BoCoCa in Brooklyn, which is the area encompassing the neighborhoods of Boerum Hill, Cobble Hill, and Carroll Gardens, and DUMBO in Brooklyn, which stands for Down Under the Manhattan Bridge Overpass.
In the Port Morris section of the South Bronx, many residents call it SoBro {South Bronx). It was renamed in order to eliminate the negative stereotypes of the South Bronx. However, many older residents continue to call it the South Bronx.